Apple

I normally don't review products or specifically recommend them but the difference between the success of the iPod and Apple TV teaches some important lessons to anyone with ambitions in the digitized media markets of the 21st century.

Apple TV's competitor is not the video rental store on the corner, it's not even online companies like Netflix. It's The Piratebay and sites like it. And it will be hard to re-learn new customers to buy media for watching though devices like Apple TV when they've been using somewhat comparable devices for freely watching media for a few years.